故事由蒙托科的马克·霍斯特勒撰写.今天-十月. 20, 2023
埃德哈里斯, the President and CEO of Discover Lancaster, has been named 2023 Marketer of the Year by the Saint Joseph’s University Chapter of the American Marketing Association (SJU AMA).
The SJU AMA Marketer of the Year Award is given to a person or persons who have excelled throughout their career in their area of marketing. 哈里斯 joins distinguished company, as past winners of the award have included Dan Hilferty, Sean “P. Diddy” Combs, Allen Iverson, Pope Francis, Stephen Starr, the Phillie Phanatic, and Gritty.
哈里斯, a Roxborough native and 美高梅官方网 graduate, 加入探索兰开斯特, the official destination marketing organization for Lancaster County, 2020年6月, 在COVID-19大流行最严重的时候.
“Although I arrived at Discover Lancaster during a challenging time, we had a great organizational infrastructure that made my transition here a smooth one,哈里斯说。. “We had four senior leaders who had been here a combined 50 years, and their expertise was and continues to be invaluable.”
Under 哈里斯’s leadership, and once the shutdowns ordered by Gov. 汤姆·沃尔夫被解除了, the tourism industry in Lancaster County quickly bounced back, 创下参观人数纪录(9人).1300万美元)和花费的美元(200万美元).2021年将达到30亿美元.
“Lancaster County has proven to be a resilient and innovative travel destination time and time again,哈里斯说。.
He said that Lancaster County’s open space and outdoor escapes were key to attracting and sustaining the tourists, who are major contributors to the area’s overall economy.
“People came here for outdoor recreation and discovered that Lancaster County has a lot to offer, 所以他们不断地回来,哈里斯说。. “We are one of the most unique destinations to visit in the United States.”
哈里斯 earned his bachelor’s degree in marketing from SJU and his MBA from Boston College, the latter while working as a Senior International Brand Manager for New Hampshire-based Timberland. He pursued a career in marketing because he found it to be the perfect blend of business and art, which he was interested in from a young age.
“It was marketing that I excelled in because of my creativity, 我可以把这归因于我的父母,哈里斯说。. “我真的受到了我父亲的启发. His 9-to-5 was social work, but on the side, he would paint on canvas or he would be illustrating. 他是个很有才华的艺术家. I was always inspired by all the works of art hanging in our house.”
在到达发现兰开斯特之前, 哈里斯 was the Chief Marketing Officer at the Valley Forge Tourism and Convention Board from 2014 to 2020.
“No one markets better than Ed 哈里斯,” said Dr. David Allan, a professor of marketing at SJU. “From his time as CMO at the Valley Forge Tourism and Convention Board to CEO at Discover Lancaster, more people have Ed to thank than anyone else for knowing about a travel experience extraordinaire.”